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Rejects challenge brought by GuruNanda over Crest 3D Whitestrips
October 27, 2025
By: TOM BRANNA
Editor
Following a challenge from GuruNanda LLC, BBB National Programs National Advertising Division determined that The Procter & Gamble Company provided a reasonable basis for quantified express claims that its Crest 3D Whitestrips remove years of stains. P&G and GuruNanda are competitors in the oral care market. P&G’s Crest 3D Whitestrips come in multiple versions each with a different concentration of hydrogen peroxide, application duration and number of treatments to allow consumers...
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